{"id":1719,"date":"2025-02-18T10:13:08","date_gmt":"2025-02-18T10:13:08","guid":{"rendered":"https:\/\/chenshorer.me\/?page_id=1719"},"modified":"2025-07-21T08:28:28","modified_gmt":"2025-07-21T08:28:28","slug":"nicklas-system","status":"publish","type":"page","link":"https:\/\/chenshorer.me\/index.php\/nicklas-system\/","title":{"rendered":"Nicklas System"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1719\" class=\"elementor elementor-1719\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a919544 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a919544\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69f441d\" data-id=\"69f441d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88af9f6 elementor-widget elementor-widget-spacer\" data-id=\"88af9f6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1749e08 elementor-widget elementor-widget-image\" data-id=\"1749e08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"283\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-8-copy-4@2x-1024x283.png\" class=\"attachment-large size-large wp-image-1721\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-8-copy-4@2x-1024x283.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-8-copy-4@2x-300x83.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-8-copy-4@2x-768x212.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-8-copy-4@2x-1200x333.png 1200w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-8-copy-4@2x-600x166.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-8-copy-4@2x.png 1207w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8c996 elementor-widget elementor-widget-heading\" data-id=\"1b8c996\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">A Next-Generation Corporate Gifting Platform<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-930ec55\" data-id=\"930ec55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1c19f8 elementor-widget elementor-widget-image\" data-id=\"d1c19f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-13-1024x614.jpg\" class=\"attachment-large size-large wp-image-1895\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-13-1024x614.jpg 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-13-300x180.jpg 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-13-768x461.jpg 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-13-600x360.jpg 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-13.jpg 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7eda1a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eda1a2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-489b938\" data-id=\"489b938\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-786cc22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"786cc22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ececa48\" data-id=\"ececa48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e30b346 elementor-widget elementor-widget-heading\" data-id=\"e30b346\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Role<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b664a8 elementor-widget elementor-widget-text-editor\" data-id=\"9b664a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>UX\/UI Designer \u2013 Lead Designer<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d31b01b\" data-id=\"d31b01b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-195f777 elementor-widget elementor-widget-heading\" data-id=\"195f777\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Year <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b0dc4 elementor-widget elementor-widget-text-editor\" data-id=\"e1b0dc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2023-2025<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-03f8c23\" data-id=\"03f8c23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9f7030 elementor-widget elementor-widget-heading\" data-id=\"f9f7030\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Status<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e593eb elementor-widget elementor-widget-text-editor\" data-id=\"8e593eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>New Platform<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10ee339 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10ee339\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2c9a4c\" data-id=\"c2c9a4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcbfa40 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dcbfa40\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d2d4a elementor-widget elementor-widget-heading\" data-id=\"47d2d4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Background\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b055d61 elementor-widget elementor-widget-text-editor\" data-id=\"b055d61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><div><div><div><div><div><div><div><div><div><p data-start=\"119\" data-end=\"471\">Nicklas provides innovative solutions for corporate swag, holiday gifts selection platform, and event gifting. To stay ahead in a highly competitive market dominated by well-established companies, Nicklas set out to develop a <strong data-start=\"345\" data-end=\"394\">next-generation gift selection platform<\/strong>\u2014one that would <strong data-start=\"410\" data-end=\"434\">disrupt the industry<\/strong> with a fresh, innovative approach.<\/p><p data-start=\"473\" data-end=\"880\">The goal was to go beyond traditional offerings and introduce a <strong data-start=\"537\" data-end=\"582\">visually engaging, user-friendly platform<\/strong> with unique features that competitors lacked.\u00a0<br \/><span style=\"font-size: 16px; color: var( --e-global-color-text );\">The platform is sold to companies, while the end users are <\/span><strong style=\"font-size: 16px; color: var( --e-global-color-text );\" data-start=\"827\" data-end=\"840\">employees<\/strong><span style=\"font-size: 16px; color: var( --e-global-color-text );\"> selecting gifts through the platform.<\/span><\/p><p data-start=\"882\" data-end=\"1051\">Initially envisioned as a<strong data-start=\"908\" data-end=\"942\">\u00a0gifts selection website<\/strong>, the platform quickly evolved into a <strong data-start=\"980\" data-end=\"1016\">comprehensive and complex system<\/strong> catering to multiple user types:<\/p><ol data-start=\"1052\" data-end=\"1333\"><li data-start=\"1052\" data-end=\"1115\"><strong data-start=\"1055\" data-end=\"1072\">Organizations<\/strong> \u2013 Managing company-wide gifting programs<\/li><li data-start=\"1116\" data-end=\"1183\"><strong data-start=\"1119\" data-end=\"1143\">Sales Team (Nicklas)<\/strong> \u2013 Overseeing platform implementations<\/li><li data-start=\"1184\" data-end=\"1264\"><strong data-start=\"1187\" data-end=\"1216\">Customer Success Managers<\/strong> \u2013 Assisting and optimizing client experiences<\/li><li data-start=\"1265\" data-end=\"1333\"><strong data-start=\"1268\" data-end=\"1293\">Employees (End Users)<\/strong> \u2013 Selecting and redeeming their gifts<\/li><li data-start=\"1265\" data-end=\"1333\"><b>Logistics team<\/b>\u00a0&#8211; multiple features to support a complex supply chain<\/li><\/ol><p data-start=\"1335\" data-end=\"1700\">Beyond its core purpose of facilitating holiday gifting, Nicklas expanded the system\u2019s capabilities to <strong data-start=\"1438\" data-end=\"1478\">support year-round corporate gifting<\/strong>\u2014for birthdays, milestones, and ongoing employee rewards. The platform also evolved technologically, incorporating <strong data-start=\"1593\" data-end=\"1639\">internal features like direct price quotes<\/strong> for corporate clients, streamlining procurement processes.<\/p><p data-start=\"1702\" data-end=\"1916\">This transformation positioned the system not just as a gift selection platform but as a <strong data-start=\"1791\" data-end=\"1835\">comprehensive corporate gifting solution<\/strong>, delivering both <strong data-start=\"1853\" data-end=\"1914\">strategic business value and an enhanced user experience.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd1fcf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd1fcf3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-970038d\" data-id=\"970038d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0c3613 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b0c3613\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b30b8f elementor-widget elementor-widget-heading\" data-id=\"5b30b8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Process<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d5ed6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d5ed6b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6288863\" data-id=\"6288863\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3295fb elementor-widget elementor-widget-image\" data-id=\"c3295fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-1-1-1024x497.jpg\" class=\"attachment-large size-large wp-image-1729\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-1-1-1024x497.jpg 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-1-1-300x146.jpg 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-1-1-768x373.jpg 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-1-1-1536x746.jpg 1536w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-1-1-2048x995.jpg 2048w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/02\/Artboard-1-1-600x291.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1445bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1445bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e8b52e\" data-id=\"2e8b52e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1b36cd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f1b36cd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37da07d elementor-widget elementor-widget-heading\" data-id=\"37da07d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb60344 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb60344\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d584737\" data-id=\"d584737\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bfcd54 elementor-widget elementor-widget-heading\" data-id=\"5bfcd54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competitive Research\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab679f elementor-widget elementor-widget-text-editor\" data-id=\"3ab679f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"60\" data-end=\"380\">To understand the market landscape, we conducted an in-depth analysis of our key competitors. The market is dominated by well-established companies that have been operating for years. One of the main challenges\u2014but also a significant opportunity\u2014for Nicklas was the <strong data-start=\"326\" data-end=\"377\">rigid and outdated systems of these competitors<\/strong>.<\/p><p data-start=\"382\" data-end=\"684\">While these companies have a loyal customer base and maintain long-standing relationships with large organizations, their platforms <strong data-start=\"514\" data-end=\"551\">have remained unchanged for years<\/strong>. Due to their stability, they had little incentive to introduce innovations, leaving a gap for <strong data-start=\"647\" data-end=\"681\">a fresh and modern alternative<\/strong>.<\/p><p data-start=\"686\" data-end=\"1001\">Nicklas seized this opportunity to introduce a <strong data-start=\"733\" data-end=\"773\">cutting-edge, user-friendly platform<\/strong> designed to disrupt the market by offering features that competitors lack. This strategic positioning allowed us to <strong data-start=\"890\" data-end=\"964\">target organizations looking for a more advanced and engaging solution<\/strong> for their corporate gifting needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ed3f95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ed3f95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f1ef0b\" data-id=\"3f1ef0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c90573f elementor-widget elementor-widget-heading\" data-id=\"c90573f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Research\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b4102d elementor-widget elementor-widget-text-editor\" data-id=\"9b4102d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"1033\" data-end=\"1086\">Our target audience is divided into two different user types:<br \/><span style=\"font-size: 16px; color: var( --e-global-color-text );\">To ensure a seamless user experience, we focused on two <\/span><strong style=\"font-size: 16px; color: var( --e-global-color-text );\" data-start=\"1354\" data-end=\"1380\">distinct user personas<\/strong><span style=\"font-size: 16px; color: var( --e-global-color-text );\"> with <\/span><strong style=\"font-size: 16px; color: var( --e-global-color-text );\" data-start=\"1386\" data-end=\"1422\">very different digital behaviors<\/strong><span style=\"font-size: 16px; color: var( --e-global-color-text );\">:<\/span><\/p><p data-start=\"1427\" data-end=\"1500\">\ud83d\udc69\u200d\ud83d\udcbb <strong data-start=\"1433\" data-end=\"1498\">Tech-Savvy Employee (Age 35, High-Tech Industry)<\/strong><\/p><ul data-start=\"1501\" data-end=\"1745\"><li data-start=\"1501\" data-end=\"1565\">Comfortable with e-commerce platforms and online purchasing.<\/li><li data-start=\"1566\" data-end=\"1656\">Provided insights on <strong data-start=\"1589\" data-end=\"1616\">streamlining navigation<\/strong> and optimizing the selection process.<\/li><li data-start=\"1657\" data-end=\"1745\">Helped shape <strong data-start=\"1672\" data-end=\"1698\">a modern, efficient UX<\/strong> with advanced filtering and sorting options.<\/li><\/ul><p data-start=\"1747\" data-end=\"1804\">\ud83d\udc77 <strong data-start=\"1750\" data-end=\"1802\">Non-Tech Employee (Age 48-63, Low-Tech Industry)<\/strong><\/p><ul data-start=\"1805\" data-end=\"2042\"><li data-start=\"1805\" data-end=\"1866\">Less familiar with online shopping and digital platforms.<\/li><li data-start=\"1867\" data-end=\"1960\">Faced challenges in navigation and required <strong data-start=\"1913\" data-end=\"1957\">a more guided, intuitive user experience<\/strong>.<\/li><li data-start=\"1961\" data-end=\"2042\">Helped us identify areas where <strong data-start=\"1994\" data-end=\"2026\">simplicity and accessibility<\/strong> were crucial.<\/li><\/ul><p data-start=\"2044\" data-end=\"2235\">Given the <strong data-start=\"2054\" data-end=\"2078\">broad range of users<\/strong>, our goal was to <strong data-start=\"2096\" data-end=\"2148\">design a highly intuitive and inclusive platform<\/strong> that caters to both digital natives and users with minimal technological experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-51bf614 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51bf614\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-be38c53\" data-id=\"be38c53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86132db elementor-widget elementor-widget-image\" data-id=\"86132db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sally\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg4MCwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9TYWxseS0yLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-2-1024x614.png\" class=\"attachment-large size-large wp-image-1880\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-2-1024x614.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-2-300x180.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-2-768x460.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-2-1536x921.png 1536w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-2-2048x1228.png 2048w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-2-600x360.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1805e9f\" data-id=\"1805e9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be5a684 elementor-widget elementor-widget-image\" data-id=\"be5a684\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-1-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sally-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg3OSwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9TYWxseS0xLTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-1-1-1024x613.png\" class=\"attachment-large size-large wp-image-1879\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-1-1-1024x613.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-1-1-300x180.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-1-1-768x460.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-1-1-1536x920.png 1536w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-1-1-2048x1227.png 2048w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Sally-1-1-600x359.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7989088 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7989088\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c923d5d\" data-id=\"c923d5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c23ec8e elementor-widget elementor-widget-heading\" data-id=\"c23ec8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Internal System Research\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d539c7b elementor-widget elementor-widget-text-editor\" data-id=\"d539c7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"2278\" data-end=\"2561\">Beyond the user-facing experience, we also conducted research to enhance <strong data-start=\"2351\" data-end=\"2384\">the internal operational side<\/strong> of the platform. We interviewed <strong data-start=\"2417\" data-end=\"2472\">sales representatives and customer success managers<\/strong>, gathering insights into their daily workflow, pain points, and efficiency challenges.<\/p><p data-start=\"2563\" data-end=\"2775\">Key objectives:<br data-start=\"2578\" data-end=\"2581\" \/><span data-start=\"2583\" data-end=\"2610\">1. <\/span><strong data-start=\"2583\" data-end=\"2610\">Identify inefficiencies<\/strong> in current workflows.<br data-start=\"2632\" data-end=\"2635\" \/><span data-start=\"2637\" data-end=\"2670\">2. <\/span><strong data-start=\"2637\" data-end=\"2670\">Streamline internal processes<\/strong> to save time and resources.<br data-start=\"2698\" data-end=\"2701\" \/><span data-start=\"2703\" data-end=\"2724\">3. <\/span><strong data-start=\"2703\" data-end=\"2724\">Enhance usability<\/strong> for internal employees managing client accounts.<\/p><p data-start=\"2777\" data-end=\"2968\">By addressing these challenges, we aimed to <strong data-start=\"2821\" data-end=\"2905\">reduce workload, improve productivity, and enhance overall employee satisfaction<\/strong>, ultimately making the platform more scalable and efficient.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab68fe3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab68fe3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aef605\" data-id=\"4aef605\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81f13cc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"81f13cc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c94c2c0 elementor-widget elementor-widget-heading\" data-id=\"c94c2c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Flow<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4c9c4 elementor-widget elementor-widget-text-editor\" data-id=\"6c4c9c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"21\" data-end=\"158\">After mapping out the full platform flow, we decided to focus our <strong data-start=\"87\" data-end=\"112\">initial release (MVP)<\/strong> exclusively on the <strong data-start=\"132\" data-end=\"155\">end-user experience<\/strong>.<\/p><p data-start=\"160\" data-end=\"499\">The goal was to develop a <strong data-start=\"186\" data-end=\"218\">simple and intuitive version<\/strong> that would allow employees to seamlessly <strong data-start=\"260\" data-end=\"290\">select their gifts<\/strong>, ensuring a smooth user experience. This approach enabled the company to <strong data-start=\"364\" data-end=\"397\">launch quickly without delays<\/strong>, allowing organizations to start using the platform while additional features were being developed.<\/p><p data-start=\"501\" data-end=\"664\" data-is-last-node=\"\" data-is-only-node=\"\">By prioritizing the <strong data-start=\"521\" data-end=\"543\">core functionality<\/strong> for employees first, we ensured that the gifting process was efficient, user-friendly, and ready for immediate adoption.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-032c3d0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"032c3d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-beb1df9\" data-id=\"beb1df9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c361ea elementor-widget elementor-widget-heading\" data-id=\"6c361ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mode 1 - Single<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316ec3f elementor-widget elementor-widget-image\" data-id=\"316ec3f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14260-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Frame 14260\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg4NywidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9GcmFtZS0xNDI2MC0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"838\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14260-1-1024x838.png\" class=\"attachment-large size-large wp-image-1887\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14260-1-1024x838.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14260-1-300x245.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14260-1-768x628.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14260-1-1536x1256.png 1536w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14260-1-2048x1675.png 2048w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14260-1-600x491.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-80c8f6e\" data-id=\"80c8f6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-468a790 elementor-widget elementor-widget-heading\" data-id=\"468a790\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mode 2 - Multi Selection<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0631e elementor-widget elementor-widget-image\" data-id=\"4a0631e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14259.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Frame 14259\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg4NiwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9GcmFtZS0xNDI1OS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"838\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14259-1024x838.png\" class=\"attachment-large size-large wp-image-1886\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14259-1024x838.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14259-300x245.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14259-768x628.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14259-1536x1256.png 1536w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14259-2048x1675.png 2048w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-14259-600x491.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04d70dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04d70dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-530d68e\" data-id=\"530d68e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a684d9e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a684d9e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31904ed elementor-widget elementor-widget-heading\" data-id=\"31904ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expending The Platform <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c2b9c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c2b9c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0fc57b\" data-id=\"b0fc57b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6db506 elementor-widget elementor-widget-text-editor\" data-id=\"b6db506\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"30\" data-end=\"187\">After the initial MVP release, we expanded the <strong data-start=\"77\" data-end=\"108\">employee gifting experience<\/strong> with additional features to enhance flexibility and improve user engagement.<\/p><p data-start=\"189\" data-end=\"224\"><span style=\"text-decoration: underline;\"><strong data-start=\"194\" data-end=\"222\">1. Multi-Item Selection<br \/><\/strong><\/span>We designed an intuitive <strong data-start=\"89\" data-end=\"118\">multi-item selection flow<\/strong>, allowing employees to <strong data-start=\"142\" data-end=\"178\">build a personalized gift bundle<\/strong> instead of choosing just one item. Optimized <strong data-start=\"224\" data-end=\"265\">browsing, filtering, and selection UX<\/strong> led to an <strong data-start=\"276\" data-end=\"310\">increase to 2.4 gifts per user<\/strong>, a <strong data-start=\"314\" data-end=\"346\">7% drop in voucher selection<\/strong>, and a <strong data-start=\"354\" data-end=\"384\">25% revenue boost per user<\/strong>.<\/p><p data-start=\"225\" data-end=\"418\"><span style=\"text-decoration: underline;\"><strong data-start=\"696\" data-end=\"746\">2. &#8220;Money Product&#8221; (Gift Voucher Integration)<br \/><\/strong><\/span>The <strong data-start=\"456\" data-end=\"485\">customizable gift voucher<\/strong> introduced complex interactions, requiring <b>17<\/b>\u00a0<strong data-start=\"529\" data-end=\"557\">wireframed UX edge cases<\/strong> to define pricing logic, discount handling, and user flows. Smart validations and clear UI design ensured a <strong data-start=\"666\" data-end=\"689\">seamless experience<\/strong>, balancing <strong data-start=\"701\" data-end=\"745\">user flexibility and platform efficiency<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f88b8d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f88b8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bd74d2f\" data-id=\"bd74d2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf0f8ff elementor-widget elementor-widget-image\" data-id=\"bf0f8ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-27.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Slide 16_9 - 27\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc1MSwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9TbGlkZS0xNl85LTI3LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-27-1024x576.png\" class=\"attachment-large size-large wp-image-1751\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-27-1024x576.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-27-300x169.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-27-768x432.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-27-1536x864.png 1536w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-27-800x450.png 800w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-27-600x338.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-27.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-871761d\" data-id=\"871761d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4a3ee1 elementor-widget elementor-widget-image\" data-id=\"a4a3ee1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-42.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Slide 16_9 - 42\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc1MCwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9TbGlkZS0xNl85LTQyLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-42-1024x576.png\" class=\"attachment-large size-large wp-image-1750\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-42-1024x576.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-42-300x169.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-42-768x432.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-42-1536x864.png 1536w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-42-800x450.png 800w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-42-600x338.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-42.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a94fc95 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a94fc95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2650f54\" data-id=\"2650f54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-021ff91 elementor-widget elementor-widget-image\" data-id=\"021ff91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-69.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Slide 16_9 - 69\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc0OSwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9TbGlkZS0xNl85LTY5LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-69-1024x576.png\" class=\"attachment-large size-large wp-image-1749\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-69-1024x576.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-69-300x169.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-69-768x432.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-69-1536x864.png 1536w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-69-800x450.png 800w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-69-600x338.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-69.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-67d6f68\" data-id=\"67d6f68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88a311d elementor-widget elementor-widget-image\" data-id=\"88a311d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-71.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Slide 16_9 - 71\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc0OCwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9TbGlkZS0xNl85LTcxLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-71-1024x576.png\" class=\"attachment-large size-large wp-image-1748\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-71-1024x576.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-71-300x169.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-71-768x432.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-71-1536x864.png 1536w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-71-800x450.png 800w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-71-600x338.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Slide-16_9-71.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3914723 elementor-widget elementor-widget-heading\" data-id=\"3914723\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges & Solutions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386d2e6 elementor-widget elementor-widget-text-editor\" data-id=\"386d2e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"1241\" data-end=\"1504\">One of the biggest UX challenges was <strong data-start=\"1278\" data-end=\"1311\">merging two purchasing models<\/strong>\u2014physical gifts and digital vouchers\u2014into a single, seamless experience. Since this was a <strong data-start=\"1401\" data-end=\"1430\">new concept in the market<\/strong>, we had to <strong data-start=\"1442\" data-end=\"1459\">educate users<\/strong> on how to manage their budget dynamically.<\/p><p data-start=\"1506\" data-end=\"2199\"><u><strong data-start=\"1509\" data-end=\"1535\">Solutions Implemented:<\/strong><br data-start=\"1535\" data-end=\"1538\" \/><\/u>\u2714 <strong data-start=\"1540\" data-end=\"1568\">Persistent Shopping Cart<\/strong> \u2013 The cart follows the user throughout their selection process, allowing them to <strong data-start=\"1650\" data-end=\"1670\">add\/remove items<\/strong> while seeing real-time budget updates.<br data-start=\"1709\" data-end=\"1712\" \/>\u2714 <strong data-start=\"1714\" data-end=\"1740\">Visible Budget Tracker<\/strong> \u2013 Employees always see their <strong data-start=\"1770\" data-end=\"1790\">remaining budget<\/strong> at a glance.<br data-start=\"1803\" data-end=\"1806\" \/>\u2714 <strong data-start=\"1808\" data-end=\"1834\">Clear Budget Breakdown<\/strong> \u2013 A dedicated row displays the <strong data-start=\"1866\" data-end=\"1898\">total cost of selected gifts<\/strong> separately from the <strong data-start=\"1919\" data-end=\"1939\">remaining budget<\/strong>.<br data-start=\"1940\" data-end=\"1943\" \/>\u2714 <strong data-start=\"1945\" data-end=\"1974\">Voucher Discounts Display<\/strong> \u2013 Ensuring users see applicable discounts directly in their cart.<br data-start=\"2040\" data-end=\"2043\" data-is-only-node=\"\" \/>\u2714 <strong data-start=\"2045\" data-end=\"2079\">Quick Add\/Remove Functionality<\/strong> \u2013 Users can adjust quantities and remove items directly from the <strong data-start=\"2145\" data-end=\"2172\">floating cart interface<\/strong> for a smooth experience.<\/p><p data-start=\"2201\" data-end=\"2426\">This phase marked a <strong data-start=\"2221\" data-end=\"2242\">significant shift<\/strong> in how employees interact with corporate gifting, as we <strong data-start=\"2299\" data-end=\"2339\">introduced a new purchasing behavior<\/strong> that was <strong data-start=\"2349\" data-end=\"2379\">not standard in the market<\/strong>\u2014essentially shaping a <strong data-start=\"2402\" data-end=\"2423\">new industry norm<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-85a1c2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85a1c2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-985a7f5\" data-id=\"985a7f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a168e8 elementor-widget elementor-widget-image\" data-id=\"5a168e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/HomeShop@3x.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"HomeShop@3x\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc1NCwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9Ib21lU2hvcEAzeC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/HomeShop@3x-1024x728.png\" class=\"attachment-large size-large wp-image-1754\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/HomeShop@3x-1024x728.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/HomeShop@3x-300x213.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/HomeShop@3x-768x546.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/HomeShop@3x-600x427.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/HomeShop@3x.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8c40709\" data-id=\"8c40709\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9bf403 elementor-widget elementor-widget-image\" data-id=\"c9bf403\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/HomeShop.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"HomeShop\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc1MywidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9Ib21lU2hvcC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"1024\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/HomeShop.png\" class=\"attachment-large size-large wp-image-1753\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/HomeShop.png 375w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/HomeShop-110x300.png 110w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a000a3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a000a3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f077a63\" data-id=\"f077a63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b23c6a5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b23c6a5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd69af3 elementor-widget elementor-widget-heading\" data-id=\"dd69af3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhancing Internal Workflow\n\n\n\n\n\n\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02f76 elementor-widget elementor-widget-text-editor\" data-id=\"da02f76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After successfully launching the <strong data-start=\"79\" data-end=\"122\">employee-facing gift selection platform<\/strong>, we shifted our focus to <strong data-start=\"148\" data-end=\"190\">optimizing the internal company system<\/strong> to improve operational efficiency.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d7a17 elementor-widget elementor-widget-heading\" data-id=\"67d7a17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Initial Development Approach\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357d747 elementor-widget elementor-widget-text-editor\" data-id=\"357d747\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"64\" data-end=\"306\">The internal system was built around functional workflows without structured UX\/UI design in the early development phase. The focus was on <strong data-start=\"208\" data-end=\"228\">rapid deployment<\/strong>, ensuring the company could operate even as the <strong data-start=\"277\" data-end=\"303\">MVP was still evolving<\/strong>.<\/p><article class=\"w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-186\" data-scroll-anchor=\"true\"><div class=\"m-auto text-base py-[18px] px-6\"><div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"766a36ce-e85a-4005-a34a-2e47924d4597\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><h3 data-start=\"0\" data-end=\"62\"><strong data-start=\"4\" data-end=\"60\">Optimizing the Campaign Creation Process \u2013 UX Impact<\/strong><\/h3><p data-start=\"308\" data-end=\"667\" data-is-last-node=\"\" data-is-only-node=\"\">For my case study, I focused on <strong data-start=\"340\" data-end=\"373\">the campaign creation process<\/strong>, a <strong data-start=\"377\" data-end=\"405\">long and complex UX flow<\/strong> that directly impacts <strong data-start=\"428\" data-end=\"476\">operational efficiency and workforce demands<\/strong>. Refining the interaction design, streamlining steps, and optimizing the user journey\u00a0<strong data-start=\"574\" data-end=\"612\">reduced campaign setup time by 75%<\/strong>, significantly improving productivity and scalability.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c2f60 elementor-widget elementor-widget-image\" data-id=\"b9c2f60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-2-4.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Frame 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTk3MywidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9GcmFtZS0yLTQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-2-4-1024x381.png\" class=\"attachment-large size-large wp-image-1973\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-2-4-1024x381.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-2-4-300x112.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-2-4-768x286.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-2-4-1536x572.png 1536w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-2-4-2048x762.png 2048w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Frame-2-4-600x223.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ce7395 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ce7395\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c5b6bc\" data-id=\"9c5b6bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b4c5dd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6b4c5dd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b71613 elementor-widget elementor-widget-heading\" data-id=\"6b71613\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX Solutions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9b5ae elementor-widget elementor-widget-text-editor\" data-id=\"2f9b5ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"49\" data-end=\"170\">As part of the <strong data-start=\"64\" data-end=\"90\">campaign setup process<\/strong>, we tackled three critical UX challenges to enhance usability and efficiency:<\/p><p data-start=\"172\" data-end=\"535\">1.\u00a0 <strong data-start=\"176\" data-end=\"205\">Step 3: Product Selection<\/strong> \u2013 Ensuring seamless selection, quick pricing adjustments, and category customizations.<br data-start=\"286\" data-end=\"289\" \/>2.<strong data-start=\"293\" data-end=\"325\"> Step 4: Design Customization<\/strong> \u2013 Improving the experience of customizing the campaign\u2019s visual elements.<br data-start=\"399\" data-end=\"402\" \/>3. <strong data-start=\"406\" data-end=\"452\">Step 5: Link &amp; Notifications (Email &amp; SMS)<\/strong> \u2013 Streamlining communication settings for employees receiving the campaign link.<\/p><p data-start=\"537\" data-end=\"613\">Each stage had its own <strong data-start=\"560\" data-end=\"591\">UX challenges and solutions<\/strong>, as detailed below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f96de elementor-widget elementor-widget-heading\" data-id=\"52f96de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 3: Product Selection<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c026e elementor-widget elementor-widget-heading\" data-id=\"e1c026e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key UX Challenges:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7d28c3 elementor-widget elementor-widget-text-editor\" data-id=\"a7d28c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"685\" data-end=\"1261\">* <strong data-start=\"688\" data-end=\"719\">Efficient product selection<\/strong> \u2013 Users needed a <strong data-start=\"737\" data-end=\"759\">fast and intuitive<\/strong> way to browse and select from a <strong data-start=\"792\" data-end=\"817\">large product catalog<\/strong>.<br data-start=\"818\" data-end=\"821\" \/>* <strong data-start=\"824\" data-end=\"850\">Bulk price adjustments<\/strong> \u2013 Each company has a <strong data-start=\"872\" data-end=\"905\">different budget per employee<\/strong>, which affects product pricing. Previously, prices had to be adjusted <strong data-start=\"976\" data-end=\"990\">one by one<\/strong>, slowing down the workflow.<br data-start=\"1018\" data-end=\"1021\" \/>* <strong data-start=\"1024\" data-end=\"1063\">Clear overview of selected products<\/strong> \u2013 No easy way to see, manage, or remove selected products.<br data-start=\"1122\" data-end=\"1125\" \/>* <strong data-start=\"1128\" data-end=\"1169\">Custom product categories per company<\/strong> \u2013 Some companies required products to be categorized differently from the default system.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-816fadd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"816fadd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-decf3ce\" data-id=\"decf3ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82d52d4 elementor-widget elementor-widget-heading\" data-id=\"82d52d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Before<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf7119 elementor-widget elementor-widget-image\" data-id=\"2cf7119\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d92-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"\u05dc\u05e4\u05e0\u05d92\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc5OSwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9cdTA1ZGNcdTA1ZTRcdTA1ZTBcdTA1ZDkyLTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d92-1-1024x724.png\" class=\"attachment-large size-large wp-image-1799\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d92-1-1024x724.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d92-1-300x212.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d92-1-768x543.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d92-1-600x424.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d92-1.png 1495w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2bf21c7\" data-id=\"2bf21c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb136d6 elementor-widget elementor-widget-heading\" data-id=\"cb136d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">After<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d27e426 elementor-widget elementor-widget-image\" data-id=\"d27e426\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05d0\u05d7\u05e8\u05d9-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"\u05d0\u05d7\u05e8\u05d9 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc5NywidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9cdTA1ZDBcdTA1ZDdcdTA1ZThcdTA1ZDktMi5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05d0\u05d7\u05e8\u05d9-2-1024x724.png\" class=\"attachment-large size-large wp-image-1797\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05d0\u05d7\u05e8\u05d9-2-1024x724.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05d0\u05d7\u05e8\u05d9-2-300x212.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05d0\u05d7\u05e8\u05d9-2-768x543.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05d0\u05d7\u05e8\u05d9-2-600x424.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05d0\u05d7\u05e8\u05d9-2.png 1494w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b89ceb elementor-widget elementor-widget-heading\" data-id=\"2b89ceb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX Solutions:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-358cb98 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"358cb98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-15b0df7\" data-id=\"15b0df7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6249242 elementor-widget elementor-widget-text-editor\" data-id=\"6249242\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"1288\" data-end=\"1334\">\u2714 <strong data-start=\"1290\" data-end=\"1332\">List-Based Selection &amp; Smart Filtering<\/strong><\/p><ul data-start=\"1335\" data-end=\"1762\"><li data-start=\"1335\" data-end=\"1465\">Switched to a <strong data-start=\"1351\" data-end=\"1372\">compact list view<\/strong> to display key product details, allowing for a <strong data-start=\"1420\" data-end=\"1462\">quick and structured selection process<\/strong>.<\/li><li data-start=\"1466\" data-end=\"1554\">Added a <strong data-start=\"1476\" data-end=\"1499\">sticky filter panel<\/strong> with multiple sorting options for better navigation.<\/li><li data-start=\"1466\" data-end=\"1554\"><strong style=\"font-size: 16px; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-10b366a-letter-spacing ); word-spacing: var( --e-global-typography-10b366a-word-spacing );\" data-start=\"1557\" data-end=\"1599\">AI-Powered Product Recommendation<\/strong><span style=\"font-size: 16px; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-10b366a-letter-spacing ); word-spacing: var( --e-global-typography-10b366a-word-spacing );\"> \u2013 Introduced an <\/span><strong style=\"font-size: 16px; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-10b366a-letter-spacing ); word-spacing: var( --e-global-typography-10b366a-word-spacing );\" data-start=\"1616\" data-end=\"1636\">AI-driven button<\/strong><span style=\"font-size: 16px; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-10b366a-letter-spacing ); word-spacing: var( --e-global-typography-10b366a-word-spacing );\"> that opens a pop-up with <\/span><strong style=\"font-size: 16px; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-10b366a-letter-spacing ); word-spacing: var( --e-global-typography-10b366a-word-spacing );\" data-start=\"1662\" data-end=\"1681\">short questions<\/strong><span style=\"font-size: 16px; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-10b366a-letter-spacing ); word-spacing: var( --e-global-typography-10b366a-word-spacing );\"> to tailor product recommendations for each campaign, <\/span><strong style=\"font-size: 16px; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-10b366a-letter-spacing ); word-spacing: var( --e-global-typography-10b366a-word-spacing );\" data-start=\"1735\" data-end=\"1759\">saving valuable time<\/strong><span style=\"font-size: 16px; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-10b366a-letter-spacing ); word-spacing: var( --e-global-typography-10b366a-word-spacing );\">.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b6baf49 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b6baf49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c68a126\" data-id=\"c68a126\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c69f079 elementor-widget elementor-widget-image\" data-id=\"c69f079\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2@2x.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Artboard 2@2x\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgwNSwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9BcnRib2FyZC0yQDJ4LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2@2x-1024x728.png\" class=\"attachment-large size-large wp-image-1805\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2@2x-1024x728.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2@2x-300x213.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2@2x-768x546.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2@2x-600x426.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2@2x.png 1486w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f7a9fae\" data-id=\"f7a9fae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-847f3b5 elementor-widget elementor-widget-image\" data-id=\"847f3b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-3@2x.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Artboard 3@2x\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgwNCwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9BcnRib2FyZC0zQDJ4LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-3@2x-1024x728.png\" class=\"attachment-large size-large wp-image-1804\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-3@2x-1024x728.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-3@2x-300x213.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-3@2x-768x546.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-3@2x-600x426.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-3@2x.png 1486w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-32fa907\" data-id=\"32fa907\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7b791b elementor-widget elementor-widget-image\" data-id=\"b7b791b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-4@2x.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Artboard 4@2x\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgwMywidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9BcnRib2FyZC00QDJ4LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-4@2x-1024x728.png\" class=\"attachment-large size-large wp-image-1803\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-4@2x-1024x728.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-4@2x-300x213.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-4@2x-768x546.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-4@2x-600x426.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-4@2x.png 1486w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8419c7b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8419c7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-66b623f\" data-id=\"66b623f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52007d6 elementor-widget elementor-widget-text-editor\" data-id=\"52007d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"1844\" data-end=\"1899\">\u2714 <strong data-start=\"1846\" data-end=\"1897\">Bulk Price Editing Panel &amp; Competitive Insights<\/strong><\/p><ul data-start=\"1900\" data-end=\"2430\"><li data-start=\"1900\" data-end=\"2015\">Enabled <strong data-start=\"1910\" data-end=\"1929\">group selection<\/strong> and a <strong data-start=\"1936\" data-end=\"1960\">floating price panel<\/strong>, allowing users to adjust multiple products at once.<\/li><li data-start=\"2016\" data-end=\"2310\"><strong data-start=\"2018\" data-end=\"2052\">Demand &amp; Pricing Insights<\/strong> \u2013 Added a <strong data-start=\"2063\" data-end=\"2083\">small arrow icon<\/strong> next to each product that expands into a <strong data-start=\"2125\" data-end=\"2142\">dropdown view<\/strong>, displaying:<br \/><ul data-start=\"2160\" data-end=\"2310\"><li data-start=\"2160\" data-end=\"2221\"><strong data-start=\"2162\" data-end=\"2219\">Which companies have previously selected this product<\/strong><\/li><li data-start=\"2224\" data-end=\"2265\"><strong data-start=\"2226\" data-end=\"2263\">How frequently it has been chosen<\/strong><\/li><li data-start=\"2268\" data-end=\"2310\"><strong data-start=\"2270\" data-end=\"2308\">The price assigned to each company<\/strong><\/li><\/ul><\/li><li data-start=\"2311\" data-end=\"2430\">This feature provides <strong data-start=\"2335\" data-end=\"2353\">real-time data<\/strong> on product demand and pricing, allowing for <strong data-start=\"2398\" data-end=\"2427\">better-informed decisions<\/strong>.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f57a62 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2f57a62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f73b39a\" data-id=\"f73b39a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db1c340 elementor-widget elementor-widget-image\" data-id=\"db1c340\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy@2x.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Artboard 2 copy@2x\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgxNCwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9BcnRib2FyZC0yLWNvcHlAMngucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy@2x-1024x728.png\" class=\"attachment-large size-large wp-image-1814\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy@2x-1024x728.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy@2x-300x213.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy@2x-768x546.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy@2x-600x426.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy@2x.png 1486w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-01da5e1\" data-id=\"01da5e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-106fe74 elementor-widget elementor-widget-image\" data-id=\"106fe74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-2@2x.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Artboard 2 copy 2@2x\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgxMywidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9BcnRib2FyZC0yLWNvcHktMkAyeC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-2@2x-1024x728.png\" class=\"attachment-large size-large wp-image-1813\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-2@2x-1024x728.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-2@2x-300x213.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-2@2x-768x546.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-2@2x-600x426.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-2@2x.png 1486w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d1a2b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d1a2b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d722ef0\" data-id=\"d722ef0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb42a4e elementor-widget elementor-widget-text-editor\" data-id=\"bb42a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"2509\" data-end=\"2570\">\u2714 <strong data-start=\"2511\" data-end=\"2568\">Sidebar for Selected Products &amp; AI-Based Optimization<\/strong><\/p><ul data-start=\"2571\" data-end=\"3256\"><li data-start=\"2571\" data-end=\"2667\">Created a <strong data-start=\"2583\" data-end=\"2597\">side panel<\/strong> showing all added products with a <strong data-start=\"2632\" data-end=\"2646\">trash icon<\/strong> for quick removal.<\/li><li data-start=\"2668\" data-end=\"2807\">Products selected from the list are marked with a <strong data-start=\"2720\" data-end=\"2739\">green checkmark<\/strong>, allowing for <strong data-start=\"2754\" data-end=\"2770\">easy removal<\/strong> from either the list or the panel.<\/li><li data-start=\"2808\" data-end=\"3256\"><strong data-start=\"2810\" data-end=\"2850\">AI-Based Selection Ranking Tool<\/strong> \u2013<br \/><ul data-start=\"2857\" data-end=\"3256\"><li data-start=\"2857\" data-end=\"3025\">Added a <strong data-start=\"2867\" data-end=\"2885\">ranking button<\/strong> below the product list that uses AI to analyze the <strong data-start=\"2937\" data-end=\"3022\">distribution of selected gifts across categories, price ranges, and product types<\/strong>.<\/li><li data-start=\"3028\" data-end=\"3144\">Provides <strong data-start=\"3039\" data-end=\"3064\">real-time suggestions<\/strong> to ensure a <strong data-start=\"3077\" data-end=\"3099\">balanced selection<\/strong>, helping users avoid missing key products.<\/li><li data-start=\"3147\" data-end=\"3256\"><strong data-start=\"3149\" data-end=\"3215\">Reduces the need for back-and-forth communication with clients<\/strong>, ensuring an optimized gift selection.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-96656e4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"96656e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-162f410\" data-id=\"162f410\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cd7ce1 elementor-widget elementor-widget-image\" data-id=\"8cd7ce1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-3@2x.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Artboard 2 copy 3@2x\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgyNywidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9BcnRib2FyZC0yLWNvcHktM0AyeC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-3@2x-1024x728.png\" class=\"attachment-large size-large wp-image-1827\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-3@2x-1024x728.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-3@2x-300x213.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-3@2x-768x546.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-3@2x-600x426.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-3@2x.png 1486w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-834fb43\" data-id=\"834fb43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc1dade elementor-widget elementor-widget-image\" data-id=\"fc1dade\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-4@2x.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Artboard 2 copy 4@2x\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgyNiwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9BcnRib2FyZC0yLWNvcHktNEAyeC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-4@2x-1024x728.png\" class=\"attachment-large size-large wp-image-1826\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-4@2x-1024x728.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-4@2x-300x213.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-4@2x-768x546.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-4@2x-600x426.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-4@2x.png 1486w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9313e3 elementor-widget elementor-widget-heading\" data-id=\"d9313e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 4: Design Customization<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c256c elementor-widget elementor-widget-heading\" data-id=\"c9c256c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key UX Challenges:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db55330 elementor-widget elementor-widget-text-editor\" data-id=\"db55330\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"3672\" data-end=\"4249\">* <strong data-start=\"3675\" data-end=\"3706\">Difficult hero image upload<\/strong> \u2013 No streamlined method for managing visual assets.<br data-start=\"3758\" data-end=\"3761\" \/>* <strong data-start=\"3764\" data-end=\"3783\">No live preview<\/strong> \u2013 Users had to work blindly and check results only after finalizing the campaign.<br data-start=\"3865\" data-end=\"3868\" \/>* <strong data-start=\"3871\" data-end=\"3905\">Multilingual text input issues<\/strong> \u2013 No intuitive way to switch between <strong data-start=\"3943\" data-end=\"3974\">Hebrew and English<\/strong> text fields.<br data-start=\"3987\" data-end=\"3990\" \/>* <strong data-start=\"3993\" data-end=\"4022\">Lack of clear design flow<\/strong> \u2013 No structured way to <strong data-start=\"4046\" data-end=\"4082\">navigate between design elements<\/strong> (hero image, text, and colors).<br data-start=\"4114\" data-end=\"4117\" \/>* <strong data-start=\"4120\" data-end=\"4157\">No dynamic text color adjustments<\/strong> \u2013 Users couldn&#8217;t modify text colors based on the background image for better readability.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-343d3be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"343d3be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-68ebf48\" data-id=\"68ebf48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43382a3 elementor-widget elementor-widget-heading\" data-id=\"43382a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Before<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d3012 elementor-widget elementor-widget-image\" data-id=\"b8d3012\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d93.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"\u05dc\u05e4\u05e0\u05d93\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgzMiwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9cdTA1ZGNcdTA1ZTRcdTA1ZTBcdTA1ZDkzLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d93-1024x724.png\" class=\"attachment-large size-large wp-image-1832\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d93-1024x724.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d93-300x212.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d93-768x543.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d93-600x424.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/\u05dc\u05e4\u05e0\u05d93.png 1494w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6221873\" data-id=\"6221873\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5023dd1 elementor-widget elementor-widget-heading\" data-id=\"5023dd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">After<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d10dd3c elementor-widget elementor-widget-image\" data-id=\"d10dd3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-6.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"EventDetails-6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgzMywidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9FdmVudERldGFpbHMtNi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-6-1024x728.jpg\" class=\"attachment-large size-large wp-image-1833\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-6-1024x728.jpg 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-6-300x213.jpg 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-6-768x546.jpg 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-6-600x427.jpg 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-6.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b597c elementor-widget elementor-widget-heading\" data-id=\"82b597c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX Solutions:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-75c8ab1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75c8ab1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2846cee\" data-id=\"2846cee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34e58ed elementor-widget elementor-widget-text-editor\" data-id=\"34e58ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"4276\" data-end=\"4314\">\u2714 <strong data-start=\"4278\" data-end=\"4312\">Image Gallery &amp; Upload Options<\/strong><\/p><ul data-start=\"4315\" data-end=\"4400\"><li data-start=\"4315\" data-end=\"4400\">Provided <strong data-start=\"4326\" data-end=\"4352\">pre-existing templates<\/strong> and an <strong data-start=\"4360\" data-end=\"4377\">upload option<\/strong> for custom branding.<\/li><\/ul><p data-start=\"4402\" data-end=\"4428\">\u2714 <strong data-start=\"4404\" data-end=\"4426\">Live Preview Panel<\/strong><\/p><ul data-start=\"4429\" data-end=\"4566\"><li data-start=\"4429\" data-end=\"4566\">Added a <strong data-start=\"4439\" data-end=\"4460\">real-time preview<\/strong> panel next to the editor, allowing users to see changes instantly, reducing back-and-forth adjustments.<\/li><\/ul><p data-start=\"4642\" data-end=\"4667\">\u2714 <strong data-start=\"4644\" data-end=\"4665\">Multilingual Tabs<\/strong><\/p><ul data-start=\"4668\" data-end=\"4792\"><li data-start=\"4668\" data-end=\"4792\">Introduced a <strong data-start=\"4683\" data-end=\"4704\">language switcher<\/strong> above the text editor, enabling users to easily input content in different languages.<\/li><\/ul><p data-start=\"4794\" data-end=\"4823\">\u2714 <strong data-start=\"4796\" data-end=\"4821\">Step-Based Navigation<\/strong><\/p><ul data-start=\"4824\" data-end=\"4931\"><li data-start=\"4824\" data-end=\"4931\">Created a <strong data-start=\"4836\" data-end=\"4865\">three-step navigation bar<\/strong> to ensure all design elements are completed in a logical order.<\/li><\/ul><p data-start=\"4933\" data-end=\"4970\">\u2714 <strong data-start=\"4935\" data-end=\"4968\">Dynamic Text Color Adjustment<\/strong><\/p><ul data-start=\"4971\" data-end=\"5082\"><li data-start=\"4971\" data-end=\"5082\">Added an <strong data-start=\"4982\" data-end=\"5005\">inline color picker<\/strong>, allowing users to adjust text color based on the <strong data-start=\"5056\" data-end=\"5079\">background contrast<\/strong>.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2179f96 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2179f96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b38b3e7\" data-id=\"b38b3e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-208abd6 elementor-widget elementor-widget-image\" data-id=\"208abd6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-6@2x.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Artboard 2 copy 6@2x\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg1MCwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9BcnRib2FyZC0yLWNvcHktNkAyeC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-6@2x-1024x728.png\" class=\"attachment-large size-large wp-image-1850\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-6@2x-1024x728.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-6@2x-300x213.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-6@2x-768x546.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-6@2x-600x426.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-6@2x.png 1486w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bb67c45\" data-id=\"bb67c45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1898a9 elementor-widget elementor-widget-image\" data-id=\"d1898a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-7@2x.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Artboard 2 copy 7@2x\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg0OSwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9BcnRib2FyZC0yLWNvcHktN0AyeC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-7@2x-1024x728.png\" class=\"attachment-large size-large wp-image-1849\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-7@2x-1024x728.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-7@2x-300x213.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-7@2x-768x546.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-7@2x-600x426.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-7@2x.png 1486w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b185dbb\" data-id=\"b185dbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7222862 elementor-widget elementor-widget-image\" data-id=\"7222862\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-8@2x.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Artboard 2 copy 8@2x\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg0OCwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9BcnRib2FyZC0yLWNvcHktOEAyeC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-8@2x-1024x728.png\" class=\"attachment-large size-large wp-image-1848\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-8@2x-1024x728.png 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-8@2x-300x213.png 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-8@2x-768x546.png 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-8@2x-600x426.png 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/Artboard-2-copy-8@2x.png 1486w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e49d61 elementor-widget elementor-widget-heading\" data-id=\"5e49d61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 5: Link & Notifications<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-914c3cb elementor-widget elementor-widget-heading\" data-id=\"914c3cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX Solutions:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1183c05 elementor-widget elementor-widget-text-editor\" data-id=\"1183c05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"4276\" data-end=\"4314\">* <strong data-start=\"5238\" data-end=\"5277\">No character limit for SMS messages<\/strong> \u2013 Risk of exceeding message length and sending multiple unintended texts.<br data-start=\"5351\" data-end=\"5354\" \/>* <strong data-start=\"5357\" data-end=\"5377\">No email preview<\/strong> \u2013 Users couldn\u2019t see how emails appeared before sending them.<br data-start=\"5439\" data-end=\"5442\" \/>* <strong data-start=\"5445\" data-end=\"5485\">No scheduling &amp; reminder flexibility<\/strong> \u2013 Users couldn\u2019t send <strong data-start=\"5508\" data-end=\"5528\">custom reminders<\/strong> at different times and with varying messages.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ded5b elementor-widget elementor-widget-heading\" data-id=\"b5ded5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX Solutions:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-98563ce elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"98563ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-be0d3ab\" data-id=\"be0d3ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaf2279 elementor-widget elementor-widget-text-editor\" data-id=\"eaf2279\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"5603\" data-end=\"5636\">\u2714 <strong data-start=\"5605\" data-end=\"5634\">Character Counter for SMS<\/strong><\/p><ul data-start=\"5637\" data-end=\"5723\"><li data-start=\"5637\" data-end=\"5723\">Implemented a <strong data-start=\"5653\" data-end=\"5677\">live character count<\/strong> to prevent unnecessary multi-message sends.<\/li><\/ul><p data-start=\"5725\" data-end=\"5753\">\u2714 <strong data-start=\"5727\" data-end=\"5751\">Email Preview Button<\/strong><\/p><ul data-start=\"5754\" data-end=\"5842\"><li data-start=\"5754\" data-end=\"5842\">Added a <strong data-start=\"5764\" data-end=\"5788\">quick preview button<\/strong> next to the email editor for instant visualization.<\/li><\/ul><p data-start=\"5908\" data-end=\"5941\">\u2714 <strong data-start=\"5910\" data-end=\"5939\">Reminder Scheduling Panel<\/strong><\/p><ul data-start=\"5942\" data-end=\"6402\"><li data-start=\"5942\" data-end=\"6150\">Created a <strong data-start=\"5954\" data-end=\"5984\">dedicated scheduling panel<\/strong> where users can:<br \/><ul data-start=\"6006\" data-end=\"6150\"><li data-start=\"6006\" data-end=\"6053\">Set <strong data-start=\"6012\" data-end=\"6027\">date &amp; time<\/strong> for multiple reminders.<\/li><li data-start=\"6056\" data-end=\"6104\">Write <strong data-start=\"6064\" data-end=\"6083\">custom messages<\/strong> for each reminder.<\/li><li data-start=\"6107\" data-end=\"6150\">Choose between <strong data-start=\"6124\" data-end=\"6147\">SMS, email, or both<\/strong>.<\/li><\/ul><\/li><li data-start=\"6151\" data-end=\"6248\"><strong data-start=\"6153\" data-end=\"6184\">Toggle Switch for Reminders<\/strong> \u2013 Added an <strong data-start=\"6196\" data-end=\"6217\">activation toggle<\/strong> to prevent accidental sends.<\/li><li data-start=\"6249\" data-end=\"6402\"><strong data-start=\"6251\" data-end=\"6285\">Validation for Required Fields<\/strong> \u2013 Prevented activation of reminders <strong data-start=\"6322\" data-end=\"6382\">until all fields (message, time, and date) are completed<\/strong>, reducing errors.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f8ab722\" data-id=\"f8ab722\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1ec2f0 elementor-widget elementor-widget-image\" data-id=\"d1ec2f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-7.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"EventDetails-7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg1NCwidXJsIjoiaHR0cHM6XC9cL2NoZW5zaG9yZXIubWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9FdmVudERldGFpbHMtNy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-7-1024x728.jpg\" class=\"attachment-large size-large wp-image-1854\" alt=\"\" srcset=\"https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-7-1024x728.jpg 1024w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-7-300x213.jpg 300w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-7-768x546.jpg 768w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-7-600x427.jpg 600w, https:\/\/chenshorer.me\/wp-content\/uploads\/2025\/03\/EventDetails-7.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-433e0f4 elementor-widget elementor-widget-heading\" data-id=\"433e0f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Impact\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d08ada3 elementor-widget elementor-widget-text-editor\" data-id=\"d08ada3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"6482\" data-end=\"6831\">\ud83d\ude80 <strong data-start=\"6485\" data-end=\"6521\">More efficient campaign creation<\/strong> \u2013 Reduced the time required for <strong data-start=\"6554\" data-end=\"6608\">product selection, design setup, and notifications<\/strong>.<br data-start=\"6609\" data-end=\"6612\" \/>\ud83c\udfa8 <strong data-start=\"6615\" data-end=\"6646\">Enhanced design flexibility<\/strong> \u2013 Provided <strong data-start=\"6658\" data-end=\"6685\">intuitive customization<\/strong> tools for branding &amp; multilingual support.<br data-start=\"6728\" data-end=\"6731\" \/>\ud83d\udce9 <strong data-start=\"6734\" data-end=\"6759\">Smarter notifications<\/strong> \u2013 Allowed for <strong data-start=\"6774\" data-end=\"6799\">customized, scheduled<\/strong> communication with employees.<\/p><p data-start=\"6833\" data-end=\"7001\">By implementing these UX improvements, we streamlined the <strong data-start=\"6891\" data-end=\"6924\">entire campaign setup process<\/strong>, making it <strong data-start=\"6936\" data-end=\"6999\">faster, more intuitive, and scalable for future expansions.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0fe7a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0fe7a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-909773d\" data-id=\"909773d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc190dd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dc190dd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff07bb6 elementor-widget elementor-widget-heading\" data-id=\"ff07bb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d074ea9 elementor-widget elementor-widget-text-editor\" data-id=\"d074ea9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"52\" data-end=\"455\">Designing the <strong data-start=\"66\" data-end=\"106\">Nicklas\u00a0 platform<\/strong> was an exciting challenge that required a deep understanding of <strong data-start=\"171\" data-end=\"232\">user behavior, business needs, and operational efficiency<\/strong>. From initial <strong data-start=\"247\" data-end=\"274\">research and user flows<\/strong> to AI-powered optimizations and <strong data-start=\"307\" data-end=\"332\">seamless UX solutions<\/strong>, every step was aimed at creating a <strong data-start=\"369\" data-end=\"396\">smarter, more intuitive<\/strong> experience for both <strong data-start=\"417\" data-end=\"452\">corporate clients and employees<\/strong>.<\/p><p data-start=\"457\" data-end=\"684\">Through this process, we tackled <strong data-start=\"490\" data-end=\"511\">complex workflows<\/strong>, automated decision-making, and streamlined <strong data-start=\"556\" data-end=\"611\">product selection, customization, and notifications<\/strong>\u2014all while ensuring the platform remains <strong data-start=\"652\" data-end=\"681\">scalable and future-ready<\/strong>.<\/p><p data-start=\"686\" data-end=\"1019\">This project reinforced my passion for designing <strong data-start=\"735\" data-end=\"772\">functional, user-friendly systems<\/strong> that solve real business challenges. By combining <strong data-start=\"823\" data-end=\"891\">research-driven insights, strategic UX, and innovative solutions<\/strong>, we successfully transformed a <strong data-start=\"923\" data-end=\"938\">traditional<\/strong> corporate gifting process into a <strong data-start=\"972\" data-end=\"1016\">modern, efficient, and engaging platform<\/strong>.<\/p><p data-start=\"1021\" data-end=\"1139\">I&#8217;m excited to continue refining and improving <strong data-start=\"1068\" data-end=\"1091\">digital experiences<\/strong> that drive impact, efficiency, and growth. \ud83d\ude80<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Next-Generation Corporate Gifting Platform Role UX\/UI Designer \u2013 Lead Designer Year 2023-2025 Project Status New Platform Project Background Nicklas provides innovative solutions for corporate swag, holiday gifts selection platform, and event gifting. To stay ahead in a highly competitive market dominated by well-established companies, Nicklas set out to develop a next-generation gift selection platform\u2014one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1719","page","type-page","status-publish","hentry","entry","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/chenshorer.me\/index.php\/wp-json\/wp\/v2\/pages\/1719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chenshorer.me\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chenshorer.me\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chenshorer.me\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chenshorer.me\/index.php\/wp-json\/wp\/v2\/comments?post=1719"}],"version-history":[{"count":145,"href":"https:\/\/chenshorer.me\/index.php\/wp-json\/wp\/v2\/pages\/1719\/revisions"}],"predecessor-version":[{"id":2010,"href":"https:\/\/chenshorer.me\/index.php\/wp-json\/wp\/v2\/pages\/1719\/revisions\/2010"}],"wp:attachment":[{"href":"https:\/\/chenshorer.me\/index.php\/wp-json\/wp\/v2\/media?parent=1719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}